Odoo Website Audit & monthly performance tracking
Get more visitors and improve your conversion rate with a personalized audit of your Odoo website
WHAT IS AN ODOO WEBSITE AUDIT?
To stand out online, it is essential to have a high-performing website. A well-optimized site can attract, retain more visitors, enhance your online credibility, and improve your conversion rates. Captivea assists you by performing a tailored audit of your Odoo website, designed to identify factors that limit its effectiveness. This audit is suitable for all Odoo sites, including eShops whether they are multilingual or not. It provides key data to improve your digital strategy and make targeted improvements.
An Odoo website audit is an in-depth evaluation of your site, carried out at a specific time. This detailed process aims to identify strengths as well as areas needing improvement to optimize the performance, user experience (UX), and search engine optimization (SEO) of your site. Whether your site is a showcase website or an eCommerce platform, the audit will provide strategic insights to improve the performance, profitability, and functionality of your site.
Why conduct a website audit?
A website audit is crucial for several reasons:
- Data-driven insights: By using the right data, an audit provides a clear report of your site's status and the necessary improvements, offering detailed information on various aspects of your site.
- SEO improvement: Good SEO helps attract more qualified visitors through better visibility on search engines.
- User experience optimization: Smooth and intuitive navigation increases user satisfaction and your conversion rate.
- Performance enhancement: A high-performing platform (site speed and accessibility) improves user experience and is a key factor in search engine optimization.
WHAT IS INCLUDED IN OUR ODOO WEBSITE AUDITS?
Our in-depth technical audits examine all aspects of your Odoo site, including performance, security, and user experience. We conduct a comprehensive analysis of your site, covering both the technical infrastructure and SEO, to provide a clear and detailed overview of your site’s status.
For your existing website
- Needs analysis: Study of objectives and requirements for a focused and relevant audit.
- Technical analysis of the site: Checking technical aspects to ensure the proper functioning of the site.
- Site health analysis: Evaluation of key indicators to maintain site performance.
- Site structure and navigation: Examination of structure and navigation for a smooth user experience.
- Content audit: Analysis of content to ensure its relevance and effectiveness.
- Keyword analysis: Evaluation of keywords to optimize search engine visibility.
- User experience and user (UX/UI) interface analysis: Evaluation of ergonomic structure, accessibility, and visual design.
- SEO analysis: Checking SEO to improve ranking in search engine results.
- Link audit: Analysis of internal and external links to strengthen the site's authority (credibility and visibility).
- Social media audit: Evaluation of social media presence to optimize engagement.
- Competitive benchmarking: Comparison with competitors to identify distinctive aspects that can improve your market position.
- Legal compliance check: Review of legal compliance to ensure regulatory obligations are met.
For the creation of your site
- Needs analysis: Defining your objectives and identifying your target audience.
- Site structure and navigation: Designing a clear and intuitive structure for an optimal user experience, while reflecting your brand identity.
- Keyword analysis: Strategic integration of keywords, optimization of HTML tags (title, metadata, headers), and creation of relevant internal links.
- Competitive benchmarking: In-depth comparative analysis to discover your strengths and differentiation opportunities against competitors.
Our in-depth analysis, whether for an existing site or a new one, is complemented by the development of a tailored strategy and a concrete action plan. Our goal is to guide you step by step toward the optimization and success of your site.
STEPS AFTER YOUR ODOO AUDIT
Implementation of recommendations
Each audit is followed by recommendations and a personalized action plan, developed based on the audit results. This may include creating high-quality content written by professionals to enrich and enhance your site. Improvements made to user experience (UX) and user interface (UI) optimize navigation and visitor interaction. Menu revision simplifies access to essential information, and proper redirection for old pages ensures smooth navigation and preserves SEO.
Based on the audit's findings, further adjustments may be necessary to improve your site. This may include optimizing site loading times for better performance, implementing new features to enhance user experience, improving mobile compatibility to reach a broader audience, or revising digital marketing strategies to increase overall site effectiveness.
Monthly follow-up after implementation
A personalized audit, along with monthly performance tracking of your eShop site, allows you to track where your customers and visitors come from each month, know how they found you, and thus strengthen your visibility on search engines. Captivea helps you target relevant keywords, improve your ranking, and attract more qualified visitors. This tracking also includes creating and updating content, as well as continuous site health monitoring, ensuring ongoing improvement of your online presence.
A faster, more efficient, and more profitable website
By finding ways to optimize your website's performance, we help make user actions easier, such as purchases on eShop or form submissions. The goal of the audit is to increase the number of visitors and raise the conversion rate into clients. Intuitive navigation and optimized design encourage visitors to explore your offers more deeply, interact more, and return, fostering long-term loyalty.
In short:
- Strengthened SEO strategy: Generate more qualified traffic to your site by optimizing visibility on search engines.
- Speed and responsiveness: A fast website improves user experience and boosts conversion rates.
- Conversion and loyalty: An optimized site engages your visitors more and converts them into customers.
A personalized eShop audit to optimize your online sales
An in-depth audit of your online store reveals the obstacles to your growth: high bounce rate, low time spent on the site, or a low average cart. Our expertise allows us to identify these weak points and implement personalized solutions to address them effectively.
We carefully examine various aspects of your eCommerce, including the presentation of your products, how visitors interact with your offers, as well as overall navigation and payment processes. Our goal is to maximize visitor-to-client conversions by creating a smooth and intuitive shopping experience. This detailed approach not only refines your sales strategies but also strengthens user satisfaction and increases your revenue.
WHAT TOOLS DO WE USE TO ANALYZE AND AUDIT YOUR ODOO WEBSITE?
To ensure an accurate and comprehensive evaluation of your Odoo website, we rely on a range of specialized tools. Each tool is selected for its ability to provide key insights, allowing us to identify strengths and areas for improvement.
It is important to note that this list of tools is not exhaustive. We adapt our selection based on the specific needs of each project, ensuring a tailored analysis perfectly aligned with your site's objectives, whether it is a showcase site, a multilingual eCommerce site, or not.
| Categories |
Tools |
Descriptions |
|
Website Analysis |
SEMrush | In-depth SEO and competitive analysis |
Google Analytics | Detailed data on traffic and user behavior | |
Google Search Console | Information on site performance in Google results | |
|
Exploration & technical SEO |
Screaming Frog SEO Spider |
Site crawl to identify technical issues |
Ahrefs Site Audit | Identification of technical SEO issues | |
|
Website Audit |
Google PageSpeed Insights | Page speed analysis and optimization recommendations |
GTmetrix | Performance measurement and improvement suggestions | |
| Content Optimization |
seoquantum.com |
Evaluation of text quality |
ahrefs.com/writing-tools | Optimization of titles, meta descriptions, H1, etc. | |
SurferSEO | Optimization advice based on well-ranked pages | |
|
Backlink Analysis |
Majestic SEO | Backlink analysis and competitive research |
Ahrefs | Detailed data on backlinks | |
Local SEO | Google My Business | Management and optimization of local presence |
BrightLocal | Tools for improving local SEO and review management | |
Mobile Optimization | Google Mobile-Friendly Test | Mobile optimization check |
Google Mobile-First Indexing | Optimization for mobile-first indexing | |
Structured Data | Schema.org | Implementation of structured data tags |
Google schema markup testing tool | Validation of structured data tags |
WHY CAPTIVEA IS THE BEST CHOICE FOR YOUR ODOO AUDIT?
Our audit and consulting services
Comprehensive audit
We perform a thorough analysis of your website, accompanied by tailored recommendations. This detailed audit examines all aspects of your site, from SEO to technical quality, to identify areas for improvement and provide you with a clear and precise action plan.
Support and implementation
Our team ensures a smooth transition by providing solutions tailored to your needs. We offer comprehensive website management services, including the creation and integration of content by human experts, not AI. This guarantees maximum quality and relevance. By working directly with experienced professionals, we ensure that the changes made truly optimize the functionality and effectiveness of your site while faithfully reflecting your company’s identity and objectives.
Monthly follow-up for site health analysis
Beyond the initial audit, Captivea offers monthly follow-up to analyze the ongoing health of your site. This follow-up includes regular performance evaluation, technical quality checks, and data analysis to detect and correct potential issues before they affect user experience. We also monitor keyword trends and content performance to ensure that your site remains optimal and aligned with your long-term performance goals.
Our expertise in Odoo integration
At Captivea, we leverage our Odoo integration expertise to support your digital success. We are committed to providing high-quality, customized solutions tailored to your company’s unique needs. Here’s what sets us apart:
Specialized services
We offer complete integration and optimization of your website with Odoo. Whether you need to customize specific features or maximize your platform’s efficiency, our team of experts is ready to intervene to ensure that your website operates smoothly and effectively.
Personalized approach
We understand that every company is unique, which is why we tailor our solutions to your needs. Our customized approach ensures that we address your unique challenges and implement personalized solutions that perfectly align with your goals.
Commitment to quality
We are committed to providing in-depth analysis and precise recommendations. We strive to offer relevant advice and effective strategies to optimize your website and ensure maximum return on investment.
Frequently Asked Questions
An Odoo website audit allows you to identify the technical and UX (user experience) aspects of your site that need improvement. Through this audit, you can analyze your site’s performance, such as loading time, security, or compatibility issues, and receive detailed reports on the adjustments to be made. This helps your business stay competitive in a constantly evolving digital environment.
The Odoo website audit is suitable for all types of sites, whether they are showcase sites, multilingual eCommerce or not. Whether your site is an online store or a presentation platform, our customized audit addresses the specific needs of your site to maximize its performance and efficiency.
Captivea offers a comprehensive analysis solution using a range of specialized tools to assess the performance of your website and eCommerce. We provide a detailed overview of your website, taking into account the specific needs of each part of your organization and platform.
Monthly follow-up after the audit allows continuous monitoring of your site’s performance and health, adjusting strategies based on new data, and quickly detecting any potential issues. This includes updating content, analyzing traffic data, and continuously optimizing keywords and SEO to ensure your site remains competitive and high-performing in the long term.
To schedule an audit with Captivea, simply contact us to discuss your needs and objectives. We will arrange a consultation to better understand your site’s specifics and define the audit parameters. Once this step is completed, we will proceed with the audit according to the agreed schedule and provide you with a detailed report, along with our recommendations and an action plan.
Improve your conversion rate today!
Benefit from a personalized analysis with Captivea’s expertise. Contact us now for an audit of your Odoo website and turn more visitors into customers.