Odoo SMS Marketing
Instant communication is now essential, and having the right tool can supercharge your customer interactions. Whether it’s recovering abandoned carts, sending exclusive offers, or reminding clients of appointments, this app turns your messages into real actions. Stay connected with your customers in a direct and personalized way while optimizing the impact of your campaigns. Every message sent increases your chances of conversion and customer loyalty. Ready to give your SMS campaigns a fresh boost?
Why use Odoo SMS Marketing?
Odoo SMS Marketing seamlessly fits into an effective communication strategy for businesses. Whether it's building customer loyalty, boosting sales, or streamlining internal management, SMS messaging offers tangible benefits for your organization.
Prioritize direct and instant communication
SMS provides a fast and efficient communication channel to reach your contacts within seconds. Unlike emails, which often get lost in inboxes, text messages are almost always read immediately.
- Perfect for sending limited-time promotional offers.
- Ideal for appointment reminders or urgent notifications.
- Effective for recovering abandoned carts and maximizing conversions.
Enhance customer relationships through personalization
A personalized message boosts engagement and customer loyalty. Odoo SMS Marketing allows you to send targeted messages based on your contacts' profiles and behaviors.
- Advanced segmentation based on purchase history or preferences.
- Send birthday messages or exclusive offers to strengthen loyalty.
- Customer follow-up with post-purchase satisfaction surveys.
Leverage a cost-effective and efficient marketing channel
SMS remains one of the most affordable and effective ways to reach a large audience without breaking your marketing budget.
- A controlled cost per message, with no commitment.
- An open rate much higher than emails (98% for texts versus 20% for emails).
- Optimized return on investment through targeted campaigns.
Use a solution tailored to all industries
SMS marketing isn't limited to online sales. It adapts to the needs of various businesses to streamline operations and enhance the customer experience.
- Retail & E-commerce: Order notifications, delivery tracking, promotions.
- Services & Healthcare: Appointment reminders, registration confirmations.
- Events: Invitations, reminders before the event, real-time communication.
- B2B: Prospecting, sales follow-ups, customer support.
What are the key features of Odoo SMS Marketing?
Odoo SMS Marketing goes beyond just sending texts: it allows you to target, automate, and analyze your campaigns to maximize their impact. Discover the key features that will make a difference in your communication strategy.
Create and manage your SMS campaigns
Send impactful messages in just a few clicks! With Odoo SMS Marketing, creating a campaign is a breeze. Its intuitive interface lets you write and schedule your messages with ease.
- Easy-to-use message editor: Write and send your SMS in seconds.
- Message personalization: Automatically insert the first name, last name, or other details for a more personal touch.
- Scheduling sends: Choose the perfect date and time to reach your audience at the right moment.
- Pre-send testing: Preview your SMS content to avoid any mistakes before sending.
Segment and target contacts
A well-organized contact list is the key to success! With Odoo SMS Marketing, you can structure your contact databases to reach the right customer, at the right time, with the right message.
- Simplified contact import and management: Easily integrate your databases.
- Advanced segmentation: Target customers based on their behavior, purchase history, or engagement.
- Automatic duplicate removal: Ensure each recipient receives the message only once.
Automate your sends
Stop wasting time sending messages (follow-ups, recurring communications...) manually: schedule them and let Odoo handle the rest! Odoo SMS Marketing allows you to schedule and automate your sends, freeing up time to focus on other strategic aspects. Your SMS will work for you, even during your coffee break.
- Automatic triggers: Send an SMS after a key action (purchase, registration, customer birthday…) and automate follow-ups and reminders.
- Customizable workflows: Tailor your campaigns based on user interactions and plan them ahead for optimal delivery.
- Response management: Centralize customer interactions and reply directly when needed.
Analyze and track your performance
Effective marketing is measurable marketing! Sending SMS is great, but knowing if they're working is even better! Track your campaigns in real-time and optimize them for better results.
- Real-time dashboards: Analyze open rates, conversion rates, and engagement levels.
- A/B testing: Compare multiple message versions to see what works best.
- Cost optimization: Monitor your SMS expenses to maximize your return on investment.
Comply with regulations while enhancing user experience
Effective and responsible communication! Odoo SMS Marketing ensures your campaigns comply with current regulations while providing a seamless user experience.
- Integrated unsubscribe links: Your contacts can unsubscribe with a single click
- Blacklist management: Automatically block sends to numbers that have opted out of communications.
- GDPR and regulatory compliance: Ensure legal and transparent communication.
How does Odoo SMS Marketing interact with other Odoo apps?
Odoo SMS Marketing doesn't work alone! It seamlessly integrates with other Odoo applications to automate your communications, optimize your campaigns, and streamline your customer relationships. Let’s explore how it connects with other modules to boost your business.
Odoo CRM
Effective customer follow-up requires quick and targeted communication. With Odoo CRM integration, SMS allows for automatic follow-ups on dormant opportunities, reminders for prospect meetings, or alerts for hot leads. No more chasing contacts—information lands directly in their pocket.
Odoo E-commerce
A well-timed SMS can make the difference between an abandoned cart and a conversion. Integration with Odoo E-commerce allows you to send reminders to hesitant visitors, confirm orders instantly, and notify customers about their delivery status. Whether it’s a promotion, flash sale, or limited stock, a well-crafted message drives immediate traffic to your online or physical store.
Odoo Events
A successful event also relies on well-managed communication. With Odoo SMS Marketing integration, there’s no need to worry about forgetfulness or surprises. Participants receive automatic reminders with event details such as date, time, venue, parking information, and post-event follow-ups including thank-you messages and satisfaction surveys.
Odoo Accounting
Late payments can be a real challenge for businesses. With Odoo SMS Marketing, it’s easier to remind customers of outstanding invoices. A concise and effective message often accelerates payments. Once the payment is made, a confirmation SMS reassures the customer while avoiding unnecessary reminders. Thanks to integrated payment links, clients can settle invoices with just a click.
Odoo Recruitment
In recruitment, responsiveness makes all the difference. The integration of Odoo SMS Marketing with Odoo Recruitment allows you to send interview invitations, remind candidates of their appointments, and keep them updated on the next steps in the process. Smooth communication enhances the candidate experience and strengthens the company’s brand image.
Odoo Subscriptions
Maintaining a good relationship with your members requires clear and consistent communication. Odoo SMS Marketing keeps them informed about new features, exclusive benefits, or upcoming subscription renewals. A timely message can prevent cancellations and reinforce long-term member engagement.
The different use cases of Odoo SMS Marketing app
Odoo SMS Marketing is versatile and can be applied across various industries and use cases. Whether you're selling online, offering services, or running marketing campaigns, SMS allows you to maintain a direct connection with your customers. No more waiting for them to open an email or come across an ad—the message goes straight to their pocket.
Abandoned cart reminders
A customer adds items to their cart… and then disappears? Instead of letting them slip away, a simple SMS can bring them back. Odoo SMS Marketing allows you to send a message reminding them of their abandoned cart, possibly with a little incentive like a promo code or a mention of limited stock. The result: an increased conversion rate and sales recovered effortlessly.
Order notifications and tracking
No one likes being left in the dark after making a purchase. A well-timed SMS keeps your customer updated on their order status. Whether it's an order confirmation, shipment notification, or status update, these small gestures build trust and enhance the customer experience. An informed customer is a satisfied one, more likely to recommend your brand.
Appointment reminders
Forgotten appointments waste time and revenue. Odoo SMS Marketing allows you to send automatic reminders to clients before their appointment. Whether you're a doctor, hairstylist, or consultant, a quick message can significantly reduce last-minute cancellations and help optimize your schedule.
Promotions and special offers
A well-timed SMS can turn an ordinary day into a surge of orders. Flash sales, private sales, exclusive offers… The message goes directly to the customer's eyes, avoiding the "spam" folder of emails. The immediacy of SMS creates a sense of urgency, perfect for triggering impulse buys.
Why choose Captivea for Odoo SMS Marketing integration?
At Captivea, we bring recognized expertise as an Odoo Gold Partner with over 15 years of experience in ERP implementation. We follow an agile and transparent approach, with regular check-ins to ensure a successful integration focused on your business goals.
Our certified Odoo experts will guide you throughout the process, ensuring the optimal implementation of Odoo SMS Marketing, compliant with GDPR, and tailored for all your platforms. Additionally, we integrate real-time analytics tools to measure your campaign performance and adjust your actions accordingly.
Lastly, we provide personalized training and a scalable cloud solution, empowering you to operate independently while enjoying a stable and flexible platform. With Captivea, you gain a reliable partner to maximize the impact of your SMS marketing strategy.
Unlock the potential of your campaigns with Odoo SMS Marketing
Take your marketing efforts to the next level by harnessing the power of Odoo SMS Marketing. Turn your messages into a real growth engine for your business. Contact us for a free demo and discover how Captivea can help you integrate and optimize this innovative solution to maximize your impact!
Odoo GOLD PARTNER
- Worldwide ERP solution
- Based Cloud ERP Solution or On Premise ERP Solution
- Prices per users
- Adapted for small businesses and mid-market businesses
- +40 000 apps availables on Odoo Marketplace
Frequently Asked Questions
Odoo SMS Marketing is an app that allows businesses to easily create and manage SMS campaigns. Whether you’re sending order confirmations, reminders, or promotional messages, this app ensures direct communication with your recipients. It’s a powerful tool to engage customers and drive results by utilizing the power of SMS mailing.
By using targeted SMS campaigns, you maintain a direct line to your customers. For example, recovering abandoned carts via SMS allows you to quickly send reminders and recapture lost sales. This increases your chances of converting leads into customers, maximizing your business opportunities.
Absolutely! Odoo SMS Marketing seamlessly integrates with your e-commerce platform, allowing you to send SMS confirmations, shipping updates, and even reminders about abandoned carts. This integration enhances the customer experience and helps you optimize sales conversion.
With Odoo SMS Marketing, you can send a wide variety of messages: order confirmations, appointment reminders, special offers, flash sales, and more. Customize your SMS campaigns to keep your customers informed and engaged with relevant information.
Yes! Whether you're a doctor, consultant, or fitness trainer, you can use Odoo SMS Marketing to manage appointments, remind clients, and even send SMS campaigns to reduce cancellations. It’s a perfect tool to optimize your client communications.
Odoo SMS Marketing includes link trackers to monitor the performance of each SMS campaign. You can track key metrics such as open rates, click rates, and conversions, allowing you to assess which messages are driving the most engagement and making necessary adjustments for improved performance.
Yes! SMS marketing is one of the most cost-effective ways to reach your customers. SMS campaigns have higher engagement rates than other methods like email. Directly reaching customers’ mobile phones means higher visibility, making it a highly effective channel for your campaigns.
Absolutely! Odoo SMS Marketing allows you to personalize each message by including dynamic fields such as the customer’s first name, order details, or special promotions. This helps to make each SMS more meaningful and tailored to your recipients, increasing the likelihood of a response.
You can manage multiple contacts easily within the app. Simply upload phone numbers from your contacts database and segment them based on specific criteria like location, purchasing behavior, or interests. This allows you to send SMS campaigns that are relevant to each contact group.
Yes! Odoo SMS Marketing automatically includes an opt-out link in every message you send. This allows recipients to unsubscribe from future messages with ease, ensuring compliance with regulations and giving customers control over their communication preferences.
To send SMS campaigns, you need to buy credits directly through the Odoo SMS marketing app. You can easily purchase credits in your chosen currency, and the app will automatically deduct credits based on the number of messages you send.
Yes! The app is designed to be user-friendly, with an intuitive interface. You don’t need to be tech-savvy to get started. Whether you’re a small business or a large organization, Odoo SMS Marketing allows you to quickly send targeted messages and track their performance.
Yes! Odoo SMS Marketing supports SMS mailing to recipients worldwide. You can segment your SMS campaigns by country, ensuring that each message is relevant and complies with local regulations, no matter where your customers are located.
Captivea is a certified Odoo Gold Partner with years of experience in integrating Odoo solutions. We’ll help you create and optimize your SMS campaigns to ensure they’re effective, targeting the right audience, and driving results. Our expert team provides comprehensive support throughout the integration process and beyond.
Yes, you can use Odoo SMS Marketing for both transactional (e.g., order confirmations, delivery tracking) and promotional messages (e.g., flash sales, special offers). The app allows you to manage both types of communications, helping you enhance customer engagement and boost sales.